Last updated: 02:00 PM ET, Wed July 22 2015

Holland America Line Launches Incentive Amenities Program

Cruise Line & Cruise Ship | Holland America Line | Theresa Norton | July 22, 2015

Holland America Line Launches Incentive Amenities Program

PHOTO: Holland America Line is offering value-added extras to incentive groups. Pictured is the ms Statendam. (Courtesy of Holland America Line)

Holland America Line is launching a new program called “Incentive Choice” that offers amenities and savings to incentive cruise groups.

“In developing Incentive Choice, we responded to our trade partners who asked us for flexible policies and generous amenities for their incentive-focused groups,” said Eva Jenner, vice president of North America sales for Holland America Line. “We also employ a dedicated charter and incentive team that provides detailed attention to every group, resulting in a program packed with value that delivers a memorable experience.”

The Incentive Choice beverage package includes unlimited fountain drinks, Explorations Café non-alcoholic coffees, and a complimentary bottle of house wine with dinner each night.

Incentive groups can also choose two of the following: bon voyage sparkling wine, canapés, chocolate-dipped strawberries or a complimentary photo.

Also included is a choice of one of these options: one dinner in the Pinnacle Grill per guest, a 100-minute Internet package, or a one-hour group cocktail party with hot hors d’oeuvres.

“Incentive Choice provides a high level of personalization, so we have the ability to customize special meetings, amenities and shore excursions for each group,” Jenner said. “For example, we can arrange a private cooking demonstration in our unique Culinary Arts Center with our executive chef. It’s a fun way for the group to bond while learning about Holland America Line’s five-star cuisine.”

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