INFOGRAPHIC: Millennials and Matures Cruise Into the Future
Images courtesy of MMGY Global
There continues to be lots of chatter about the growth of the cruise industry, and MMGY Global, an international travel marketing agency, has visualized it with a fantastic infographic not only showing the industry's rapid acceleration but also the travelers most responsible for it: millennials and matures. The data was gathered from the 2015 Portrait of American Travelers survey and the two years that preceded it. Let's break it down.
First, it's clear that cruise travel is no longer just for the senior set anymore, although matures still certainly account for an equal share. Millennials, myself included, are finding cruising more and more appealing, especially as larger, more technologically advanced ships come online. Standout influencers in choosing cruises should also make the cruise lines happy about the future, what with onboard gambling and shopping holding importance for over 50 percent of millennials compared to less than a quarter of matures.
Of even greater importance to the younger generation over the older one are kids’ activities. I can easily vouch for the substantial effort made by the cruise lines to devote accommodations to families since I began cruising nearly three decades ago, when few children's facilities existed. The most I had back then was a simple jungle gym. Now kids even have the Millennium Falcon on Disney Cruise Line's newly reimagined Disney Dream. Quick, light-speed to my childhood!
In contrast, matures value itineraries and port calls over night life and riverboats over mega ships. But there is an economy of scale, and the cruise lines are able to make greater profits on larger vessels. Why does my generation like big ships? We like choice and flexibility and the notion of a ship acting as a destination unto itself. We're also more active and social with a larger passenger base.
In other words, we relish many restaurants and waterslides and rock climbing walls. Perhaps next will be a fast food venue serving burgers to enjoy whilst careening down said slide or climbing said wall. Stay tuned for the 2016 infographic to find out.
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