MSC Launches New Guest Loyalty Program
MSC Cruises has announced a new guest loyalty program, MSC Voyagers Club. The new program is designed to provide exclusive access and increased onboard benefits to its members. The Voyagers Club replaces the previous loyalty program, MSC Club.
As part of the new program, MSC has revamped its points structure so that guests now earn points according to the inclusive experience that they book (Bella, Fantastica, Aurea or MSC Yacht Club) as well as according to their length of stay. Points are also rewarded for onboard spending as well as prepaid services, such as shore excursions, spa treatments and beverage packages.
MSC Voyagers Club members will have exclusive access to discounts on future cruises as well. Members will receive a 5 percent discount on all cruise departures (with the exception of the Welcome level).
There will also be a wide range of select cruises, called Voyages Selection, that offer an extra 15 percent off, giving members the potential to earn as much as 20 percent off of future sailings.
To further sweeten the deal for higher-tier members, when booking a cruise from the Voyages Selection, Silver, Gold and Black level members will receive $50 of onboard credit per person. A complete list of Voyages Selection cruises can be viewed at: http://bit.ly/VoyagesSelection.
The range of other privileges extended to MSC Voyagers Club members includes, among others, an invite to a welcome back cocktail party, complimentary basket of fresh fruit in the stateroom and exclusive onboard offers with discounts on items such as internet packages, spa treatments, logo shop items, in-stateroom movies, photos, and the minibar.
Top tier members also enjoy added benefits such as priority boarding, priority disembarkation in ports where a tender boat is required, late stateroom check out when the ship returns to port, an invite to a private Black Card member party, complimentary spumante with chocolate-dipped fruit in the stateroom, increased onboard discounts, free one-hour thermal area session in MSC Aurea Spa, and complimentary dining in a specialty restaurant.
MSC has also launched a loyalty match program that provides many reciprocal benefits through other rewards programs. Frequent travelers who have a rewards card from another travel, land or sea program can now receive instant status and perks with MSC. After signing up for MSC Cruises’ Voyages Club, guests who participate in other leisure travel programs will automatically acquire similar or higher status with MSC and be enrolled in the Classic, Silver, Gold, or Black level. In addition, these travellers will also automatically receive the 5 percent discount on any booking given to MSC Voyagers Club members and can take advantage of the discounts associated with Voyages Selection.
Joining the MSC Voyagers Club is free of charge, and guests are now able to join a “Welcome Level” before taking their first cruise – all that is needed is a confirmed booking.
More by Janeen Christoff
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