Norwegian Plans Corporate Sales Office in Australia
Photo of Norwegian Breakaway courtesy of Norwegian Cruise Line
Norwegian Cruise Line Holdings Ltd. is opening a sales office in Sydney, Australia, which will be run by industry veteran Steve Odell, who most recently represented Silversea Cruises in the region.
The new sales and marketing center will support growing demand in Australia, New Zealand and the Pacific Islands for the company’s three lines — Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.
Odell will join the company Oct. 1 as senior vice president and managing director-Australasia for NCLH.
“In view of the growing international interest in cruising combined with our strong growth strategy, the new office in Australia is a natural next step in our global expansion of Norwegian Cruise Line Holdings,” said Harry Sommer, executive vice president of international business development for NCLH. “It reflects our confidence in the growing Australia and New Zealand markets and we believe that our three brands — Norwegian with Freestyle Cruising, Oceania Cruises as an upper premium product, and Regent Seven Seas Cruises in the luxury sector — are all a perfect fit for the Australian market, offering a wide variety of experiences and worldwide itineraries.”
Odell has 30 years of experience in a variety of senior positions in the luxury sector. He has played a key role in the establishment of the luxury cruise segment in Australasia since 2000, most recently as Silversea’s president-EMEA & Asia Pacific. He has also served as chairman of ICCA (now CLIA Australasia) between 2005 and 2007 and was a founding board member of the Asia Cruise Association (now CLIA Asia).
The new Australia office will offer sales and marketing support and provide additional training opportunities on a more regular basis. The company’s relationships with current travel industry partners and local representatives will remain in place, with the office providing further on-site support.
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