PHOTO: Norwegian Cruise Line's Norwegian Breakaway underway near Great Stirrup Cay. (photo courtesy of Norwegian Cruise Line)
Cruise passengers in select international markets can now benefit from Norwegian Cruise Line's new all-inclusive fares.
According to Cruise Critic, the Miami-based cruise line unveiled Premium All Inclusive in London on Monday. Already launched in several European markets, the offering will roll out in the U.K. starting Thursday.
Available to passengers booking in places like Scandinavia, Germany and Russia, the fares include unlimited alcoholic and non-alcoholic beverages, as well as service charges and gratuities. (Premium All Inclusive is not available for North American travelers.)
Premium All Inclusive includes drinks in all bars, lounges and restaurants onboard Norwegian's 14 ships. Spirits, tap and bottled beer, wine, cocktails, soft drinks and juices are all included, while Lavazza coffee specialties will be offered during meals. Passengers will also receive one complimentary bottle of water per day.
Meanwhile, guests booked in The Haven by Norwegian and suites will have access to 250 minutes of free Wi-Fi, gourmet dining and a $100 onboard credit.
"A considerable number of what were once considered 'extras' are now taken care of, including a large choice of premium drinks as well as service charges and gratuities," Norwegian's managing director for Europe, Middle East and Africa Christian Boell via Cruise Critic.
Premium All Inclusive will be available on sailings to more than a dozen destinations, including Alaska, Australia, Bahamas, Cuba, Hawaii and the Mexican Riviera, among others.
Norwegian's senior director and general manager for Northern Europe & MEA, Nick Wilkinson, said the rollout of Premium All Inclusive will help the brand remain competitive as more and more travelers seek the convenience of all-inclusive experiences.
"We know that our travel partners have seen an increase in inquiries for all-inclusive holidays, and our new pricing will continue to keep a cruise holiday with Norwegian in the equation," Wilkinson said.
The launch of Premium All Inclusive in the U.K. comes just days after Norwegian raised daily service charges for standard staterooms and mini-suites by 3.6 percent and 10 percent, respectively.