Royal Caribbean Embracing Tech with ‘Come Seek’ Campaign
Thanks to the Periscope app, Royal Caribbean International is letting people live vicariously through its passengers as the cruise line launches its "Come Seek" campaign.
Through the Periscope app and on billboards in the streets of New York City, people will be able to interact with passengers aboard the Anthem of the Seas via as series of live-streamed broadcasts from five islands in the Caribbean.
The events have been dubbed "COME SEEK LIVE."
The action began Friday at Las Playas natural water slide in Puerto Rico. From there, social media users followed passengers as they made their way to a Wildlife Reserve in Barbados to play with green monkeys or ride ATVs in St. Maarten.
To let Periscope followers get more involved, their suggestions will be considered by the passengers and some of them will even be used to direct the adventurers’ next steps during the Royal Caribbean adventure.
Royal Caribbean International senior vice president and chief marketing officer Jim Berra released a statement, saying, “COME SEEK LIVE is an exciting way for Royal Caribbean to challenge the misperceptions travelers have about the cruise industry. We are continually evolving the experience across our fleet, designing adventures that inspire and excite our travelers. It is natural that we would bring this innovation to the transformation of our marketing as well, especially as we recognize that millennials require us to communicate with them using new channels.”
To be a part of the "COME SEEK LIVE" event, follow Royal Caribbean on Periscope and watch for the hashtag #COMESEEKLIVE.
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