Royal Caribbean Promotes Barbie Experience with New Video
Think the world’s most popular doll will attract families to cruising? Royal Caribbean International does. Its onboard experiences with Mattel’s Barbie, available fleetwide as of this month, is promoted in a new two-minute video.
The video features Royal Caribbean and Mattel executives talking about the program, which includes complimentary activities as part of the Adventure Ocean kids program or the premium experience that costs $349.
The free Barbie activities include a movie night, story time and other themed activities, as well as Barbie movies on stateroom televisions.
The premium option includes a Barbie Cruise Vacation doll, a pink Barbie-themed blanket and pillowcase in staterooms, a tote bag, toothbrush and toiletries bag. It also includes an invitation-only “Tiaras and Teacups” party featuring pink pastries and pink lemonade and a fashion designer workshop where girls can design clothing they will display in a fashion show.
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