Last updated: 03:31 PM ET, Fri July 10 2015

Signature Adds Hurtigruten As Preferred Supplier

Cruise Line & Cruise Ship | Hurtigruten | Claudette Covey | July 10, 2015

Signature Adds Hurtigruten As Preferred Supplier

Signature Travel Network has added Hurtigruten, which specializes in Norwegian coastal cruises and sailings to Antarctica, Greenland, Spitsbergen and Iceland, as a preferred supplier.

“Signature’s member agencies allow us greater access to the vast U.S. market, perfectly targeting the type of educated and sophisticated traveler to whom Signature caters,” said Gordon Dirker, Hurtigruten’s managing director-North America. “On the reverse side, Hurtigruten’s premium product allows successful Signature agents to earn a very healthy return – making this partnership a ‘win-win’ for both.”

Hurtigruten joins a growing number of suppliers specializing in active, experiential vacations that have joined the Signature fold. “Our members share a need for an expanded portfolio of products appealing to active travelers seeking truly immersive and cultural experiences, and, Hurtigruten’s unique itineraries and reputation for excellence are a perfect fit,” said Alex Sharpe, Signature’s president and CEO.

Hurtigruten recently debuted a new travel agent website, which includes the Amundsen Explorer Club certification program. The site is designed as a one-stop shopping area for travel advisors, and features webinars, brochures, video, photo libraries, agent offers, group planning information and marketing tools.

The company just acquired a new expedition ship, which will ply the coast of Norway. The ship, which has temporarily been named Norway Explorer, will replace the Midnatsol, which will join the Fram in Antarctica for the 2016-17 season.             

The acquisition of Norway Explorer brings the size of the company’s fleet to 13 ships that carry 100 to 646 guests.


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