The Future of Cruising and the Importance of Reinvention
PHOTO: St. Maarten. (Photo courtesy of Brian Major)
In a letter to the editor of the St. Maarten’s Daily Herald newspaper, Roddy Heyliger, a public relations consultant, encourages the island nation to see its declining cruise market share as a chance to reinvent itself and bring back visitors.
“The decline in our country’s cruise numbers for 2016 is just a bump along the road of cruise growth,” writes Heyliger. “At the same time, it is an opportunity to review and evaluate, enhance our product and introduce new services, tours and products that gives us an edge over the other competitors. It’s all about re-inventing our cruise product to meet the demands of the customers–cruise passengers, by giving them that experience that they don’t find anywhere else.”
Heyliger points out that the cruise industry has long-term growth potential and that is one of the many reasons why cruising is an important resource to the island. He quotes the Cruise Lines International Association.
READ MORE: The 7 Best Shore Excursions in St. Maarten
“When looking at the travel industry, cruise travel has astonishing long-term growth potential since it represents only two percent of the total leisure travel market, has the highest satisfaction rates among global travellers and is growing in popularity,” CLIA says.
The numbers back up this growth: 23.2 million passengers were on ocean cruises globally in 2015, up from a projection of 23 million, and a four percent increase over 2014.
Learn more about why the cruise industry’s bright future and why it is moving ships out of St. Maarten and St. Thomas here.
More by Janeen Christoff
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