Last updated: 03:05 PM ET, Wed October 05 2016

The Importance of Brand Trust in Cruise Travel

Cruise Line & Cruise Ship | Carnival Cruise Line | Jason Leppert | October 04, 2016

The Importance of Brand Trust in Cruise Travel

Photo courtesy of Carnival Corporation

Carnival Cruise Line was recently honored as the “Most Trusted Cruise Line in America” by a Reader’s Digest poll for the second year in a row, signifying the importance of reliability in cruise travel.

It’s not just the airlines that live and breathe by way of their reputations and low fares. Cruise lines rely on the satisfaction of their guests to be ranked highly and, in turn, maintain loyalty and attract new passengers.

In the case of Carnival, Reader’s Digest cites the fulfillment of the brand’s promise and exceeding expectations as its primary successes. That means, the line delivers on its message of fun for all and all for fun, at a fantastic value.

READ MORE: Carnival Honored as Most Trusted Cruise Line Brand by Reader's Digest

The criteria for the over 5,000 Americans polled by Reader’s Digest included quality, value and reliability, but also important are, of course, safety, comfort, health and security. To be trusted means upholding the highest standards in all of these areas, and cruise lines across the board strive to ensure excellence in each.

Accidents do happen from time to time onboard cruise ships, but cruising statistically remains the safest form of travel, even above flying. Cruise lines take unfortunate incidents very seriously, learning from their mistakes and putting their money where their mouths are.

Carnival, for instance, responded to temporarily stranded passengers after a power outage on one of its ships by installing backup generators on its fleet to ensure it would never happen again. This is an action that clearly resonated with the public for the brand to be considered the most trusted since.

In regards to health, the mainstream media inexplicably loves to paint a dire picture of norovirus on cruise ships, but the reality is such outbreaks occur shoreside at resorts as well and it’s often passengers who are responsible for its spread at sea. Nonetheless, cruise lines do everything in their ability to reduce its likelihood with added hand washing and sanitation stations and more even serving buffet food for you as a precaution during the entire voyage as Oceania Cruises does, for example.

READ MORE: What Cruise Ship CDC Inspection Scores Really Mean

Plus, cruise ships are subject to unscheduled United States Public Health inspections, resulting in Centers for Disease Control and Prevention scores that are publicly available, many of which are perfect. In 2016 alone, Carnival Cruise Line, Celebrity Cruises, Crystal Cruises, Disney Cruise Line, Holland America Line, Norwegian Cruise Line, Princess Cruises and Royal Caribbean International have ships that have received 100.

Once the basics of health and safety are covered, it’s only a matter of cruise lines staying true to their marketing to ensure guest satisfaction in the areas of accommodations, activities, dining, entertainment and service, and ships are wowing their passengers like never before. As long as consumers continue to trust individual brands like Carnival, they will embrace the industry as a whole, leading to the growth cruising deserves.


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