Last updated: 03:31 PM ET, Wed October 19 2016

Top Holland America Group Execs Join Seattle Leaders for ‘Real Men Wear Pink’ Campaign

Cruise Line & Cruise Ship Holland America Line October 19, 2016

Top Holland America Group Execs Join Seattle Leaders for ‘Real Men Wear Pink’ Campaign

Photo courtesy of Holland America Line

WHY IT RATES: The battle against breast cancer rages on, and this trio of Holland America’s top executives along with Seattle officials are doing their part to raise awareness and funds in the search for a cure. - Michael Isenbek, TravelPulse Senior Editor

Holland America Group Chief Executive Officer Stein Kruse, Holland America Line President Orlando Ashford and Seabourn President Richard D. Meadows are joining a distinguished group of Seattle community leaders for America Cancer Society’s “Real Men Wear Pink” event during the month of October.

In addition to raising funds and awareness, the campaign asks the participants to wear pink or “pink out” their organization every day in October, which is National Breast Cancer Awareness Month. More information can be found at

“We are honored to be among an incredible group of male leaders in the Seattle community who were invited to join the fight against breast cancer in such a unique and effective campaign,” said Kruse. “Sadly, breast cancer is a disease that affects nearly everyone in some way so it is a privilege to participate in ‘Real Men Wear Pink.’ Events like this give us hope that one day soon we will live in a world without cancer.”

The American Cancer Society is one of six international cancer organizations that are supported by Holland America Line’s “On Deck for a Cause” shipboard giving program, also including the Canadian Cancer Society, Cancer Council Australia, Cancer Research UK, Deutsche Krebshilfe (German Cancer Aid) and KWF Kankerbestrijding (Dutch Cancer Society).

SOURCE: A Holland America Group press release