Last updated: 02:56 PM ET, Tue April 07 2015

Un-Cruise Adventures is First to Partner with Seafood Watch Program

Cruise Line & Cruise Ship | Patrick Clarke | April 07, 2015

Un-Cruise Adventures is First to Partner with Seafood Watch Program

Photo courtesy of Un-Cruise Adventures

Un-Cruise Adventures, a small ship adventure and river cruise line, announced late last month that it is the first cruise line to partner with the Monterey Bay Aquarium Seafood Watch program.

As a result of the partnership, Un-Cruise Adventures will only serve guests seafood that has been caught or farmed in ways deemed ocean-friendly.

"We’re committed to serving sustainable seafood across our fleet of yachts and small ships," said Un-Cruise Adventures CEO Dan Blanchard. "It’s the right thing to do, and we believe our guests will agree."

The Seafood Watch program uses science and various peer-reviewed methods to determine how certain tactics used for catching and farming seafood impact the environment. It then labels items as "Best Choices," "Good Alternatives" or "Avoid."

Un-Cruise Adventures has committed to only serving seafood labeled as Best Choice or Good Alternative. 

According to Seafood Watch's website, Best Choices are considered "well managed and caught or farmed in ways that cause little harm to habitats or other wildlife," while Good Alternatives are just that, as there are still "concerns with how they’re caught or farmed."

"Seafood Watch is proud to welcome Un-Cruise Adventures as its newest partner," said Seafood Watch director Jennifer Dianto-Kemmerly. "Working together is critical to help create healthy and abundant oceans that will continue to supply us with food, help regulate our climate, and provide a livelihood for millions of people."

While Un-Cruise Adventures should be commended for making a commitment to being environmentally conscious, the company is at a slight advantage given the fact it operates a fleet of eight ships carrying anywhere from two dozen to 88 guests.

Although it seems unlikely that the Seattle-based cruise line will be the last to partner with the Monterey Bay Aquarium Seafood Watch program, it remains to be seen whether larger cruise lines servicing more travelers will discover the same benefits when it comes to joining the initiative. 


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