WHY IT RATES: Anderson’s learned perspective will be of great value to Uniworld, and his leadership role in “creative sales development” means innovative, interesting PR efforts by the luxury cruise line. - Michael Isenbek, TravelPulse Senior Editor
Uniworld Boutique River Cruise Collection, the world’s most luxurious all-inclusive cruise line, announces the appointment of Kristian Anderson as the Senior Vice President of Global Sales for Uniworld. In his new role, Anderson will be responsible for defining and overseeing creative sales development, strategy and progress to ultimately meet the company’s revenue goals and set new and higher standards moving forward.
“We are thrilled to welcome Kristian to the Uniworld team, spearheading global sales for the company,” said Ellen Bettridge, President and CEO of Uniworld. “Kristian’s proven success in sales and marketing, paired with his experience and understanding of the cruise industry will further the reach that Uniworld already enjoys.”
Leading the river cruise industry, Uniworld offers itineraries in spectacular destinations throughout Europe, Russia, and Asia and has been highly recognized for its outstanding service and consistent product delivery. The award-winning, all-inclusive boutique river cruise collection demonstrates the highest standards in luxury river cruising through shore excursions, world-class gourmet cuisine and a fleet of beautifully designed ships.
“I am honored to join such a highly esteemed company that consistently offers the very ultimate in luxury and personalized service,” said Anderson. “I look forward to leading and developing my team forward in new directions to drive superior results for Uniworld.”
Prior to joining Uniworld, for the past four years Anderson served as Senior Vice President & General Manager at Silversea Cruises, where he oversaw the Americas market. At Silversea, he helped increase sales by targeting untapped markets, refining organizational efficiency and ultimately delivered significant revenue increases for the company. Anderson began his career in the airline industry, working the duration of 24 years with some of the biggest U.S. based legacy carriers and global airlines in revenue management, commercial administration and sales.
Kristian Anderson assumed his position on Sept. 6, 2016.
SOURCE: A Uniworld Boutique River Cruise Collection press release