Cruise & Cruise Line

What's Trending in Cruise?

Image: PHOTO: The Caribbean Princess cruise ship. (photo via Flickr/Prayitno)
Image: PHOTO: The Caribbean Princess cruise ship. (photo via Flickr/Prayitno)
Lisa Iannucci
by Lisa Iannucci
Last updated: 8:00 PM ET, Mon April 10, 2017

It's cruise season, but what are travel agents seeing as trends?

Samarah Meil has been seeing an increase in requests for Alaska. "I use to feel this destination was more geared towards an older crowd, but lately we have been sending more families and multi-generational groups," said Meil, of the Amarillo Travel Network.

According to the Virtuoso Luxe Report, these are the most popular cruise itineraries predicted for 2017: Mediterranean; Alaska; European river; Caribbean; and the Greek Isles.

Europe seems to be on top of the list due to the Euro going down, according to Rae Ann Wright of Carefree Vacations. "Azamara Club Cruises is really picking up new business due to its all-inclusive pricing and longer stays with more overnights than other ships."

Justin Wolfson said that his clients are asking for more high tech and newer ships, such as ships that have a skydiving simulator or surfing simulator, even a ropes course.

"Everyone wants the newest ships out there," said Wolfson an independent travel consultant with Chubit Travel. "Another thing trending is drinking packages. More and more cruise lines are including the packages as a perk which catches a lot of clients, as they prefer to go with one of those lines rather than a line that does not have the drinking packages."

Speaking of technology, one of the biggest trends in cruising is the use of technology to enhance the cruise experience, according to Chris Caulfield, CruiseOne Franchise Owner and Vacation Specialist.

"It was not too long ago when having internet service aboard a ship was unheard of, and maybe preferred by some," he said.

Caulfield explained that cruise lines are investing in technology that will change the way we cruise. "It began with shipboard apps that have many features including daily activities and the ability to text fellow passengers," he said.

"The next phase can be seen with the recent announcements from Carnival Corporation about their Ocean Medallion and the feature-packed MSC for Me technology that will be implemented on the brand new MSC cruises ships, where almost every aspect of a cruise will be touched by technology. I believe we are entering an exciting new chapter in cruising."

[READMORE] READ MORE 6 Best Cruise Ship Production Shows [/READMORE]

One new trend that Greg Geronemus, the co-CEO of smarTours, is seeing interest in exotic river cruises.

"River cruising is becoming an increasingly developed and mature market, so travelers are now looking for more exotic river cruise sailings/itineraries," he said. "With the river cruise boom over the last decade, there are a lot of travelers who have already done the Blue Danube and the Rhine, and now they're looking to push the envelope a bit."

This is translating into more and more interest in cruises to places like Russia, less mainstream parts of the Danube River like the Southern Danube, China's Yangtze River and of course the Galapagos.

Wright also sees a continued growth of river cruisers too. "It really is picking up steam," said Wright. "The baby boomers are wanting something else to do, due to the bucket list getting checked off."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Lisa Iannucci

Lisa Iannucci

Lisa Iannucci has written many travel articles for national magazines and newspapers. Over the years, her travel articles have...

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...