Amusement Park Industry on Pace for Record-Setting Numbers
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Jason Margolis of NPR.com is reporting that 260 million customers spend about $10 billion each year at regional amusement parks, but this year’s numbers indicate it could be a record-breaking season for the industry.
The recent success from amusement parks across the United States is due in part to the commitment by many to target and satisfy parks’ key demographics. According to a study from Martin Lewison of Farmingdale State College in New York, the key for many parks is adding new rides and attractions that will help unsure patrons return year after year.
Several years ago, many of the top parks in the country were struggling and couldn’t afford to add huge new attractions like steel roller coasters. These attractions typically cost between $15 million to $25 million to build. Now new rides are being built all over America.
While major attractions are usually enough to get people in the door to an amusement park, they aren’t the only way facilities are making money. Between ticket sales, food, merchandise, games and even local accommodations like hotels, campgrounds, etc, parks are finding success in every facet of the industry.
Outside factors like favorable weather and low gas prices are also helping attendance numbers overall, but Lewison credits the parks with success of advertising campaigns as well. With a better grasp on digital marketing, parks are reaching more customers than ever.
With amusement parks all over the country dumping more money into their rides and attractions, tourists are once again flocking to regional theme parks in droves, and the numbers are indicating a major boom.
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