Baja Rising: Los Cabos Tourism Heats Up

Claudette Covey
by Claudette Covey
Last updated: 5:00 PM ET, Tue June 24, 2014

Photo courtesy Los Cabos Tourism

Los Cabos tourism figures continue to grow. Eduardo Segura, manager director of the Los Cabos Tourism Board, the destination has experienced growth of 14.7 percent compared to the same time last year.

Even more dramatically, the Los Cabos Tourism Board and Expedia reported that the online company's platforms saw a 37 percent increase in travel demand from its platforms in 2013, which include, among others, Expedia.com, Hotels.com and Hotwire.com.

The growth can be attributed to Los Cabos Tourism Board marketing strategies implemented on Expedia's online platforms, said Segura. "Additionally, the tourism board, secretary of tourism and hotel association have marketed the destination intelligently and diligently helping yield these great results."

Segura expects tourism numbers to continue to rise, thanks in part to new Delta Air Lines service. The carrier recently announced increased frequencies to the destination from such existing markets as Atlanta, Detroit and Salt Lake City beginning this fall. Delta will also inaugurate new flights from San Diego and Seattle Dec. 20.

The destination currently boasts 14,000 hotel rooms, with 1,300 more scheduled to debut next year, including Thompson Cabo San Lucas, the Resort at Diamante, Park Hyatt, The Ritz-Carlton Reserve Los Cabos and JW Marriot Los Cabos.

Currently, Segura said the U.S., Mexico and Canada serve as Los Cabos' top three markets, contributing 65 percent, 28 percent and 7 percent, respectively. He said the markets are served by more than 270 direct flights from 34 destinations that include 18 cities from the U.S., six from Mexico and 10 from Canada.

Within the U.S, Segura said the top destinations are Los Angeles, Phoenix and Dallas and Calgary and Vancouver from Canada.

The top three airlines are American Airlines, Alaska and United who have contributed nearly 52 percent of the total passengers that traveled to Los Cabos during the first five months of this year, said Segura.

West Jet, Sunwing and Air Canada are the top airlines serving the Canada market.

"We have recently seen several other markets on the rise, including Brazil, United Kingdom, Australia and Russia," said Segura.


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