Britain: 'Where Giant Dreams Come to Life'
PHOTO: The Isle of Skye. (Photo courtesy of VisitBritain)
VisitBritain launched a new campaign that focuses on the joint celebration of Roald Dahl’s 100th birthday and the premiere of the film adaptation of Dahl’s book “Big Friendly Giant.”
The film tourism campaign is VisitBritain’s first ever with Disney. The Steven Spielberg-helmed production was filmed at locations across Britain, including Blenheim Palace, London, the Isle of Skye and Bamburgh beach in Northumberland.
“Our collaboration with Disney on ‘The BFG’ is a fantastic opportunity to promote to a global audience of millions an unexpected side of amazing, family-friendly moments that can only be experienced in Britain,” said VisitBritain/VisitEngland Chief Executive Sally Balcombe. “By inspiring people to come and experience the best of ‘GIANT’ Britain we can drive growth from tourism and its economic benefits across all our nations and regions.”
Balcombe also remarked that VisitBritain believes that the link between tourism and film was “a potent one” with recent films delivering a real increase in visitor numbers.
The campaign is driving traffic to a ‘BFG’ website on VisitBritain.com. The site has information on the film, user-generated #OMGB content, the official movie trailer and more. There will also be paid media campaigns launching in the U.S. and France across Facebook, newsletters and entertainment website takeovers.
For those who want to follow in the footsteps of the BFG, here is a rundown of filming locations from VisitBritain.
Discover Giant Country in Scotland
The Isle of Skye was used as the backdrop for “Giant Country” in the film. Visitors can see dramatic cliffs, colossal geographic features and more.
Getting there: the Isle of Skye is a six-hour drive from Edinburgh.
See Royalty at Buckingham Palace
Buckingham Palace plays a big role in the film. Sophie and the BFG travel to the palace to warn the queen about the giants of Giant Country. Visitors coming to London between July 23 and Oct. 2 can have their own royal adventure at the palace.
Getting there: The closest Tube station to the Palace is Green Park.
Escape to Blenheim Palace
Located in Oxfordshire, the 18th-century palace boasts more than 2,000 acres of landscaped parkland, award-winning gardens, a miniature train and a giant maze. The Italian Garden plays a prominent role in the film and was also seen in other blockbusters such as “Spectre (007),” “Mission Impossible: Rogue Nation” and “Cinderella.”
Getting there: The palace is approximately a 90-minute drive from London.
Walk in Giant Footsteps at Bamburgh Castle Beach
At the beach at Bamburgh Castle, BFG’s giant footsteps were created on the sand. The castle can be seen in the background of the scene and stands 150 feet above the beach.
Getting there: Bamburgh is a one-hour drive from Newcastle.
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