Last updated: 02:00 PM ET, Wed July 06 2016

Chinese Tourism Is Becoming Increasingly Important

Destination & Tourism | Janeen Christoff | July 06, 2016

Chinese Tourism Is Becoming Increasingly Important

PHOTO: Vienna (Photo by Brian Major)

Chinese tourists are becoming one of the most coveted segments of the travel industry and cities such as Vienna are seeing a noticeable surge in the number of Chinese travelers they welcome each year. A total of 162,000 Chinese visited Vienna in 2015, a 16 percent surge from the year before, reported the Shanghai Daily. 

Clearly, China’s booming middle class is at the heart of the surge. 

"China will overtake Japan and become the second-largest non-European market behind the United States (for Vienna tourism)," Norbert Kettner, director of the Vienna Tourist Board, said in a recent interview with Xinhua.

Vienna is investing a lot of advertising money and marketing resources to reach the highly digitized market. 

"We do a lot of activities to be present in China, B2B as well as for the end consumer. We do very much online, because China is a highly digitalized market," Kettner said in the Shanghai Daily.

While Chinese travelers are coming in droves and spending money on luxury goods and souvenirs, the visa process is still a drawback as are direct flights. However, efforts to streamline these parts of the tourism experience are under way. 

Here is the full article to read more on the boom of Chinese tourism.

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