Last updated: 04:00 PM ET, Wed November 16 2016

Denver Sets Lofty Tourism Goal

Destination & Tourism | Janeen Christoff | November 16, 2016

Denver Sets Lofty Tourism Goal

 PHOTO: Denver wants you to come and visit. (photo courtesy of Thinkstock)

Denver has put forth a new tourism plan that has some big goals, reported the Denver Post

Visit Denver is projecting visitor numbers of 50 million by 2025, spending $9 billion in the city, according to the recently unveiled Denver Tourism Roadmap. 

“With Denver’s growing supply of new hotel rooms, airline seats, restaurants and attractions, it’s hard to overstate the significance of tourism as an economic driver,” Visit Denver president Richard Scharf said in a statement. “The Denver Tourism Roadmap provides a smart growth strategy to drive demand for new tourists while enhancing the quality of life for our residents.”

Visit Denver is also looking for the right type of travelers with “responsible tourism” playing a large role in the strategy. 

“It’s not about just any heads in beds. It’s about the right heads. The Colorado Tourism Office is pushing sustainable tourism as a way to direct the state’s swelling number of visitors and vacationing residents toward the overlooked corners of the state,” wrote Jason Blevins in the Post. 

Key parts of the plan include the expansion of the Colorado Convention Center and the National Western Center as well as more large-scale events such as the Great American Beer Festival. 

  READ MORE: Our Favorite Foodie Finds In Denver, Colorado  

“Other highlighted components among the 70 initiatives planned for the next decade include promoting the city’s attractions and creating branded tours showcasing the city’s culture; expanding international air service and improving connections between downtown and Denver’s neighborhoods; improving the 16th Street Mall experience and bolstering the city’s brand as a vacation destination,” Blevins reported. 

For more on Denver’s tourism push, read on here

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