Disney World and Disneyland Reportedly Considering Tiered-Pricing Changes
Visiting Walt Disney World and Disneyland can result in a very costly vacation for the family, but a new survey sent by the company to the park’s visitors indicates Disney could be considering a tiered ticket structure.
According to Hugo Martin of the Los Angeles Times, a survey was sent to annual season pass holders gauging their interest in a pricing schedule that would vary depending on the date. For high-demand days during summer, the Christmas holiday and spring break, tickets would be more expensive.
For dates considered non-peak, the ticket prices would be lower.
The survey from Walt Disney Parks and Resorts asks patrons about how receptive they would be to a three-tiered pricing system at the company’s locations in Orlando, Florida, and Anaheim, California. The tiers would be grouped as Gold, Silver and Bronze.
Martin explains that tickets in the Gold group could be used any day and would cost $115, as opposed to tickets now that could be used every day running $99. On the other hand, Silver tickets have limitations on peak days and popular holiday weeks ($105 per ticket) and Bronze passes will only be good on peak weekends ($99 per ticket.)
The new tiered pricing would help alleviate the massive number of people who visit the parks on key dates, but Disney officials have downplayed the survey, stating that the company, “routinely seeks out the opinions of park guests on a wide range of topics.”
While any company would love to have the problem of a packed amusement park, the problem of overcrowding forced Disneyland to temporarily close the park’s main gates last week as it was at capacity of around 80,000 guests.
The proposed ticket pricing could theoretically solve that problem.
More by Donald Wood
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