Egypt Looks to Chinese Tourists to Revive Tourism
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Chinese visitors are beginning to flock to Egypt. In 2015, the number of Chinese visitors to Egypt increased from 65,000 to 135,000, according to an article in AllAfrica.com.
"The growth is promising. However, we're still far away from the targets we want to achieve,” said to AllAfrica.com. “We certainly appreciate and value the Chinese tourists coming to Egypt. I think we don't have enough share out of that market," the minister said, stressing that his ministry is working on all of the strategies to attract more Chinese tourists.”
The tourism ministry is looking to develop airline shares and boost marketing and advertising strategies as well to increase the volume of Chinese visitors.
Tourism is one of the major sources of national income in Egypt and it has been on the decline of late.
According to AllAfrica.com, tourism brought the country about $13 billion with more than 14.7 million tourists visiting Egypt. However, in 2015, revenue was down $9.3 million in 2015 with just $6.1 billion dollars in revenues.
Travel advisories are one of the major detractors keeping visitors at home but Egypt has been improving security of late and visitors are beginning to see the country in a different light.
Read on about how Egypt is targeting the Chinese market.
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