Last updated: 10:00 AM ET, Wed March 11 2015

Embratur Promotional Campaign Highlights World Indigenous Games

Destination & Tourism | Brian Major | March 11, 2015

Embratur Promotional Campaign Highlights World Indigenous Games

Photo via YouTube

Embratur, the Brazil Tourism Board, has produced a promotional campaign to highlight the upcoming World Indigenous Games, scheduled for Sept. 18 to 27 in Palmas, Brazil.

The competition will feature events including archery, spear throwing, power cord, tora racing and other traditional indigenous sports. Brazil is home to more than 305 indigenous groups. The event is designed to provide support for these groups, according to Embratur officials. "The goal is to unite these nations," said Marcos Terena, a Brazilian tribal leader and the event’s organizer.  

The promotional campaign spotlights indigenous peoples’ cultural wealth and invites tourists to visit Brazil. The event is expected to bring together more than 2,000 indigenous groups from more than 30 countries, including the Americas, Australia, Japan, Norway, Russia, China and the Philippines. Twenty-four Brazilian ethnic groups are expected to participate in the competition.

"For the first time there will be held a competition bringing together indigenous people of various ethnic groups, showing the world our diversity and ability to host world events," said Vicente Neto, Embratur’s pressident.

The World Indigenous Games will represent the second international sports event that Brazil has hosted in the past two years. Brazil hosted the 2014 FIFA World Cup and is scheduled to host the 2016 Summer Olympics in Rio de Janeiro.

Travelers will find more air transportation options to Brazil than at any time in recent years.

North American travelers have 14,573 flights per year at their disposal to Brazil, according to Embratur officials and international flights to Brazil have increased by 30.97 percent in 2014 compared with 2010.

"Brazil is a long-haul destination for most of the main tourist source countries in the world,” said Neto, “so it is important to make lift assessments, as they bring the overall situation in focus.” 

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