Finland Looks to Central Europe With New Tourism Push
PHOTO: Finnish Lapland. (Photo courtesy Thinkstock)
As economic problems have plagued the Russian economy, Finland has seen a drop in tourism. Russians who used to flock to the nation are staying home, so the Finnish government is looking at new ways to market the destination to tourists and new markets to which it can reach out.
The Nordic country is now looking to Central Europe, marketing itself as a safe holiday destination says Business Insider Nordic.
"The drop-off in Russian tourists has been monumental and so we've switched our focus to Europe and Asia. We are definitely looking to gain more visibility on the international stage," said Maisa Häkkinen, tourism director with the Mikkeli business development firm Miksei to Yle, Finland's national public-broadcasting company.
Finland is most interested in promoting the destination as somewhere safe and peaceful and capitalize on its tranquil countryside and idyllic lakes.
"Safety is going to be the next big thing in tourism. There is nothing to fear in the middle of a Finnish forest. Even the bears run away from you, no matter how badly you would like to catch a glimpse of one," said Minni Kauppi, marketing director for the holiday rental properties company Novasol in Finland.
READ MORE: 5 Essential Experiences in Finnish Lapland
Find out more reasons you should go to Finland.
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