Flight Bookings to Tunisia Decline Dramatically Following Terrorist Attacks
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This year's deadly terrorist attacks in Tunisia have had a severe impact on flight bookings to the African country, ForwardKeys' latest data reveals.
The travel data intelligence company, which analyzes millions of booking transactions daily in an effort to predict and monitor future travel patterns, said its analysis shows that weekly international flight bookings to Tunisia dropped off by 44.7 percent when compared with the same period last year following March's Bardo National Museum attack in the country's capital city of Tunis.
What's more, weekly international flight bookings fell off 42.2 percent compared with the same period in 2014 after last month's beach resort attack in Sousse that killed more than three dozen people.
The massive dropoff in bookings can be attributed to a decline across several countries, but ForwardKeys points out that Switzerland-based travelers accounted for the biggest fall, with cancellations from the European country outnumbering bookings in the wake of the attacks.
"Our data shows that international bookings to Tunisia have been under-performing since mid-2014," said ForwardKeys co-founder and CEO Olivier Jager in a statement. "Obviously the two terrorist attacks in the first half of 2015 have made the situation considerably worse."
Despite a stream of bookings from Algeria, bookings to Tunisia are projected to remain substandard through the remainder of the year, per ForwardKeys' analysis.
If there is a bright spot for Tunisian tourism in the second half of 2015, though, ForwardKeys reports that travelers staying 22-plus nights account for more than 60 percent of total arrivals on the book from North and South America.
More by Patrick Clarke
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