Last updated: 11:00 AM ET, Tue August 16 2016

Fukishima, Japan, Hits Tourism Milestone

Destination & Tourism | Janeen Christoff | August 16, 2016

Fukishima, Japan, Hits Tourism Milestone

PHOTO: Fukushima Prefecture (courtesy Thinkstock) 

Tourism is once again thriving in Japan’s Fukushima Prefecture, which was the site of the March 2011 nuclear disaster. According to Japan Times, the region hit a tourism milestone, recovering to nearly 90 percent of where it was in terms of visitors before the accident. 

“In the year ended March 31, the prefecture saw 50.31 million tourists visit its resorts, sightseeing spots and leisure facilities, data compiled by the Fukushima Prefectural Government showed earlier this month,” writes Japan Times.

This is an increase of 3.42 million visitors over the previous year and also the first time the region welcomed more than 50 million visitors since 2011. 

Officials are giving credit to the Fukushima Destination Campaign.

“We will work to draw more tourists by analyzing the effect of the Destination Campaign,” a Fukushima prefectural official in charge of tourism promotion told Japan Times. 

READ MORE: 15 Photos From Central Asia That Will Inspire You to Visit  

Contributing to the increase was the reopening of onsen (hot springs) that were closed due to the disaster and the opening of a key part of the Joban Expressway. 

For more on Fukushima’s tourism rebirth, go here

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