Last updated: 11:00 AM ET, Wed June 22 2016

Get to Know the ‘New’ New York

Destination & Tourism | Janeen Christoff | June 22, 2016

Get to Know the ‘New’ New York

PHOTO: Times Square ( photo courtesy of Thinkstock) 

At IPW, an international marketplace for the travel industry, NYC & Company highlighted new tourism investments and destination updates during a press conference after the city welcomed a record number of visitors in 2015 — 58.3 million people.

This year, NYC expects12.7 million international visitors and 59.7 million visitors overall. New York City is one of the nation’s top destinations for overseas travel, and part of the attraction is due to its ongoing development within the city that draws travelers from around the globe to the “new” New York City.

NYC & Company president and CEO Fred Dixon outlined some of the new development in the city’s hotels, infrastructure, attractions and more that are the backbone to driving more visitors to New York.

Dixon discussed the tools the organization has implemented to further drive destination awareness in the global marketplace, including its new visual rebrand, its relaunched tourism website and the See It for Yourself global campaign.

“NYC & Company is proud to be at the travel industry's premier international marketplace this year, presenting the ‘new’ New York City — new product, new ambassadors and new tools — to position NYC as a must-visit-now destination,” said Dixon. “The NYC visitor experience never stops evolving, and IPW is the ideal platform to showcase these developments to the global travel audience.”

 READ MORE: Teenage Mutant Ninja Turtles Harness Turtle Power As NYC Family Ambassadors 

One new development on the horizon is Hudson Yards, which will be located on Manhattan’s Far West Side. It is the largest private real estate development in the history of the U.S. and it is the largest development in New York City since Rockefeller Center. The site will include more than 17 million square feet of commercial and residential space, as well as more than 100 shops and boutiques, including the New York’s first Neiman Marcus, 20 restaurants, 14 acres of public open space, a 150-room luxury hotel and a new observation deck. The Eastern Yard, which is the first phase of the project, will debut sometime in 2018 or 2019.

Dixon also announced NYC & Company’s sponsorship of the groundbreaking of the Hudson Yards development at the event and introduced NYC & Company’s newest Official NYC Family Ambassadors, the Teenage Mutant Ninja Turtles.

READ MORE: Hard Rock Hotel New York Planned for Times Square 

In addition to new development, New York City’s hotel industry continues to boom. The city has one of the most active hotel developments in the pipeline in the country, with around 109,000 hotel rooms as of June 2016 and an expected inventory of 135,000 hotel rooms by 2019.

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