Good News Continues to Pour Out of Riviera Nayarit
Good news continues to pour out of Riviera Nayarit, which reported that last year’s 17 percent increase in arrivals included 532,448 from the U.S., representing an 11.5 percent increase over 2013 figures.
In all, the destination welcomed 2,420,221 visitors, with the number of international travelers rising by 15 percent. Last year, the U.S. market accounted for 22 percent of arrivals to Riviera Nayarit. The destination’s second largest international market is Canada, which represented 19 percent of overall arrivals. Riviera Nayarit also reported a 4.4 percent rise in hotel occupancy to 70.1 percent.
“With an increase in flight support to the destination we anticipate a continued upward trend in both total numbers of visitors as well as tourism revenue,” said Richard Zarkin, public relations manager for the Riviera Nayarit Convention and Visitors Bureau. “Increased room availability and additions of key hotel chains will surely create a larger demand across our destination as well.”
Zarkin noted that Riviera Nayarit’s arrivals began to resurge three years ago, with each consecutive year proffering stronger results. “In 2012, the world economy began regaining strength and this allowed tourists the freedom to begin exploring again,” he said. “Our market diversification, whether it’s luxury or tourists seeking nature, has proven an enticing draw for Americans and Canadians alike, especially with Riviera Nayarit’s proximity to Puerto Vallarta’s Gustavo Diaz International Airport.”
While luxury and nature continues as key promotional focuses this year, Riviera Nayarit is also heavily promoting its attractiveness as a venue for experiential vacations. “We are really pushing the message that Riviera Nayarit is the ideal place to explore authentic Mexico,” said Zarkin. “This includes expanding our destination promotion to include new areas of Riviera Nayarit such as Jala or even Santa Maria del Oro, as well as highlighting our incredible gastronomy.”
Ensuring the destination’s preservation is also a key priority for the Riviera Nayarit CVB going forward. On that front it recently unveiled the Mi Riviera Nayarit, Mi Destino campaign, which puts a spotlight on the preservation efforts undertaken by locals. “The people of Nayarit are proud of their community and many even lead beach cleanups to maintain their certifications,” said Zarkin. “Investing in the protection of our natural treasures is something we are proud of and is the essence of this campaign.”
In fact, it is one of the CVB’s missions to educate visitors on the destination’s preservation efforts and ecology. “This campaign compliments that focus in getting the rest of Nayarit on board in being conscious of keeping a beautiful destination and promoting respect from visitors as well,” Zarkin said.
Although it is still a ways off, the 2018 opening of a 300-acre Cirque du Soleil theme park is expected to be a considerable asset for the destination, while having the added benefit of creating thousands of new jobs. “It will surely impact business because Riviera Nayarit will be greatly diversifying in the entertainment sector, which will give travelers yet another reason to explore our destination,” said Zarkin. “This will surely lead to more people exploring the neighboring towns and villages and becoming more familiar with our destination overall.”
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