Last updated: 10:00 AM ET, Wed January 27 2016

Hawaii Tourism Brings The NFL Pro Bowl 'Back Where it Belongs'

Destination & Tourism | Donald Wood | January 27, 2016

Hawaii Tourism Brings The NFL Pro Bowl 'Back Where it Belongs'

Photo courtesy of Thinkstock

The National Football league and the Hawaii Tourism Authority (HTA) have teamed up for the 2016 and 2017 Pro Bowls from Aloha Stadium.

There is a long history between the NFL and the HTA, as Aloha Stadium has hosted 34 previous Pro Bowls from the venue. To host the event this year and next, though, the HTA will pay a fee of $5 million and operational expenses.

With three quarters of the people attending the Pro Bowl being visitors to Hawaii, the tourism industries in the state thrive during the event. During the 2014 all-star game, $26.2 million was generated via visitor spending and another $2.8 million in state tax revenue.

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HTA president and CEO George D. Szigeti released a statement about the partnership with NFL:

“We thank the NFL for bringing the Pro Bowl to Hawaii this year and again in 2017. The Pro Bowl is back where it belongs. The players cherish the honor of earning a trip to Hawaii and the fun of celebrating an outstanding season with their fellow all-stars.”

“The players and their families will enjoy our aloha spirit, culture and diversity of activities. As always, Hawaii’s residents will welcome them with the warmth and friendliness that makes the joy of experiencing our islands so remarkably special from any other place in the world.”

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“This will be the 35th time that Hawaii has hosted the Pro Bowl and it never gets old for the players. We’re going to have an exciting week of fun and festivities and when it’s over, we’ll start the planning to make the Pro Bowl even more successful in 2017.”

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