Hong Kong is looking to further improve its tourism numbers, which have been growing over the last few years, by promoting tourist sights that aren't as familiar to potential visitors reports AdWeek.
"It's new 'Best of All, It's in Hong Kong' campaign features the city's unique culinary, fashion, outdoor and kid-friendly experiences," writes Christine Birkner.
The Hong Kong Tourism Board has released four new videos that showcase these places and utilize well-known chefs and designers to promote them.
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"By watching these videos, travelers can discover the breath-taking intensity, the surprising contrasts, the rewarding variety and the captivating style this wonderful city can offer," said Hong Kong Tourism Board's executive director Anthony Lau in a statement. "This new brand campaign will take Hong Kong to new heights as a destination by connecting and inspiring people to travel here and experience the best and most authentic Hong Kong moments."
To get an idea of how Hong Kong is promoting its lesser-known attractions, read on here or view one of the videos below.
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