Hotwire.com has released its first State of Summer Travel Report, a forecast that gives travelers insight on recent trends for the upcoming period of peak demand. Hotwire has gathered data for summer travel and projected ways to save on hotel, air and car rental bookings.
Based on information collected this year, Florida has emerged as one of the season's top deal destinations, with affordable prices across the board.
The current hotel outlook for summer travel season is that hotel prices on Hotwire currently are up 4 percent over summer 2012. According to recent conversations with hoteliers, the hotel landscape this summer is a mixed bag of higher and lower demand, depending on the market. As a result, many analysts and hotel managers are being a bit cautious when predicting how much the travel industry will grow overall. To promote booking stability, hotels are rewarding guests who stay for longer than three nights with discounts. The best times to book hotels tends to be middle or late summer—late July and throughout August.
Regarding the airfare outlook average domestic ticket prices are currently up four percent versus summer 2012. Many airlines are slowly increasing capacity, with more seats being added pre-summer, and airfares are beginning to slow their increase. In some markets they have even come down. If this trend continues, travelers could be able to find better deals than in 2012, according to Hotwire.com. But booking ahead will still be a good strategy, and timing purchases will be key.
As for the car rental outlook, prices on Hotwire are currently up 7 percent versus summer 2012. Hotwire.com has seen car rental agencies in 2013 turn around their recent trend towards discounting. It is believed that industry consolidation and smaller fleets are what have led to price increases over the past year leading into this year, the company said. Moreover, some of the larger rental agencies are estimating that summer demand will be higher this year, which might push rates up even more. While it is still too early to tell whether prices will increase for the summer for certain, the coming weeks will determine what the car rental market will look like for June and beyond, according to Hotwire.com.