Hotwire Survey Reveals Millennial Traveler Potential in 2015

Patrick Clarke
by Patrick Clarke
Last updated: 11:30 AM ET, Tue December 30, 2014

Adults ages 18 to 34 may not be as well-thought-out as older generations when it comes to booking travel plans, but millennials will certainly be on the move in 2015.

According to Hotwire's 2014 American Travel Behavior Survey, conducted by Harris Poll in October, millennial travelers intend to take large vacations, be more deal conscious and more spontaneous than older generations in 2015.

"Millennial travelers are impacting the travel industry in a big way, particularly given their overall excitement and interest in taking more trips," said Hotwire Group president Henrik Kjellberg in a statement.

The survey results show that one-third of the millennial respondents, more than any other age group, intend to travel more often in the new year.

On top of that, 35 percent of millennials intend to take one or two large vacations in 2015, compared to just 23 percent of travelers ages 45 to 54.

Nearly one quarter of millennials (24 percent) plan to be more deal conscious when booking, compared to just 16 percent of those age 65 and up.

Spontaneity also appears to be more prevalent among traveling millennials, with 19 percent of the generation intending to travel on a whim in 2015. Meanwhile, only 11 percent of travelers ages 45 to 54 and 10 percent of travelers age 65 and up intend to be more impulsive with their travel plans in the new year.

Additional Hotwire research found that Las Vegas, Honolulu, London, Rome and Miami are the five most popular destinations for millennials in 2015, with Paris, New York and Los Angeles also cracking the top 10.


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Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

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