Last updated: 03:00 PM ET, Thu October 08 2015

How Dubai Police Are Helping Boost Tourism

Destination & Tourism | Patrick Clarke | October 08, 2015

How Dubai Police Are Helping Boost Tourism

PHOTO: Police in Dubai are hoping a massive campaign will help boost tourism throughout the gulf destination. (Photo by David Cogswell)

Police in Dubai have launched a new campaign this October aimed at generating awareness about the destination's values among tourists, Gulf News reported.

The "Emirates Welcomes Cultures" campaign was launched Wednesday, and, in addition to educating tourists on the local code of conduct, it aims to encourage visitors to Dubai and other parts of the country to reach out to tourism police whenever necessary.

"We are also working with flydubai and some holiday service providers to spread awareness," Tourism Security Department Director Col. Mohammad Rashid Bin Surai told Gulf News. "We will also be present in malls, airports, beaches and hotels. As part of the campaign, we also want to raise the awareness of service providers, such as taxi drivers, on how to treat tourists."

The campaign, which will run through Dec. 31, is being organized in partnership with the Department of Tourism and Commerce Marketing (DTCM), the Dubai Economic Department (DED), Shaikh Mohammad Centre for Cultural Understanding and the Roads and Transport Authority.

The campaign will be spread through brochures, signs and social media, with messages available in both English and Arabic.

What's more, trained Tourism Security officers will be present at select DTCM counters to assist visitors.

Col. Bin Surai told Gulf News that the Tourism Security department gets "calls about bad service, uncleanliness in hotels, disagreement about prices and bad service from service provider."

"Although some of these do not fall under our jurisdiction, we route the problem to the concerned authority."

He said the department received more than 500 calls between June 2015 and September 2015, a majority of which were complaints. 

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