Last updated: 05:46 PM ET, Fri January 29 2016

How Hawaii Tourism Shattered Visitor Records for 2015

Destination & Tourism | Donald Wood | January 29, 2016

How Hawaii Tourism Shattered Visitor Records for 2015

Photo courtesy of Thinkstock

The Hawaii Tourism Authority (HTA) announced Friday that the state set new records for visitor arrivals and visitor expenditures generated in 2015, marking the fourth consecutive year of growth.

The findings are part of the HTA’s preliminary year-end statistics, which reported that a record total of 8,649,357 tourists visited Hawaii last year, a 4.1 percent increase from 2014. The visitors to the state also generated a record total of $15.2 billion in expenditures, a 2.3 percent increase.

READ MORE: 5 New Ways to Experience Hawaii

In addition, total visitor days for 2015 grew 3.5 percent, and the average daily census—around 214,469 visitors—increased by 3.5 percent. The airlines in Hawaii also found success, with 8,533,978 passengers arriving in the state last year, an increase of 4.3 percent.

Hawaii did see a decrease in cruise ship visitors, dropping to 115,378 passengers, a decline of 7.3 percent from 2014. HTA president and CEO George D. Szigeti released a statement:

“Congratulations to everyone in our tourism industry for contributing to Hawaii’s record-setting year. Everyone shares in the accomplishments of tourism, and all of our communities benefit from its success.”

READ MORE: Three New Airlines to Service Hawaii

“Tourism is off to a strong start in 2016 and the outlook for the year is bright and optimistic. The public can be assured, however, that HTA is not resting on the laurels of tourism’s past success. Tourism is incredibly competitive. We are utilizing HTA’s state funding wisely, efficiently, responsibly and aggressively to compete for the attention of global travelers against destinations worldwide.”

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