How Puerto Rico Tourism is Overcoming Zika Fears
PHOTO: San Juan, Puerto Rico. (Photo byBrian Major).
Despite continued fears surrounding the Zika virus, Puerto Rico tourism appears to be thriving this summer.
The Puerto Rico Tourism Company (PRTC) announced Monday that its summer promotions combined with efforts to provide Zika education have spurred a rise in visitors to the island.
The company's fourth annual "Summer is Easy" campaign contributed to a 6 percent rise in participating partner room night sales this past May and a 7 percent jump in June when compared to the same months in 2015.
What's more, PRTC revealed bookings made through promotional partner Expedia are currently 9.7 percent above those made in 2015.
"We have been working hard to ensure that travelers are educated about the Zika virus and understand that by following the CDC's simple guidelines, they can have a worry-free experience on the island," said the tourism director's executive director Ingrid I. Rivera Rocafort in a statement.
The Summer is Easy promotion showcases how and why travel to Puerto Rico is so simple. After all, U.S. citizens don't require a passport and dozens of daily direct flights are offered from major U.S. cities.
Beyond the simplicity of travel, the campaign highlights the destination's unique variety of offerings, including some of the best beaches in the Caribbean. There's also a ton of culture for visitors to experience.
The encouraging figures come less than two months after the PRTC announced it had teamed up with the Puerto Rico Hotel & Tourism Association (PRHTA) to roll out several precautionary measures at hotels across the U.S. territory.
"PRHTA hotels are actively and aggressively spraying the grounds using Department of Health-endorsed mosquito control companies." PRHTA president and CEO Clarisa Jimenez said in a statement. "The PRTC, PRHTA, and partners have taken all the measures that the CDC has recommended from day one to protect anyone who visits our beautiful island."
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