Last updated: 02:00 PM ET, Thu June 16 2016

How to Celebrate the Queen's 90th in London's West End

Destination & Tourism | Janeen Christoff | June 16, 2016

How to Celebrate the Queen's 90th in London's West End

PHOTO: Celebrating the queen in London's West End. (courtesy Thinkstock)

Destination partners in the West End have joined together and created a list of iconic places where visitors can celebrate Her Majesty’s 90th birthday throughout the year. The "90 West End Ways to Celebrate HM the Queen’s 90th" is a guide for visitors and Londoners alike to take in the sights, shopping, culture and experiences that best honor the Queen in her 90th year.

The West End is where the queen was born, making it a fitting location for a tribute.

"Over Her Majesty's lifetime, the area in which she was born has evolved into one of the most exciting places to be on the planet,” said London’s Mayor, Sadiq Khan. “London's vibrant West End is a vital contributor to the capital's economy, creating jobs and attracting tourists from around the world. I'm confident this historic occasion will see even more people visit London and enjoy everything this great city has to offer."

The guide compiles a number of places that have a special meaning to Her Majesty.

“The West End's prime location puts us in a unique position to celebrate 90 years of Her Majesty The Queen. Whether championing specially designed products from our best British retailers, experiencing one-off exhibitions in honour of HM Queen Elizabeth II or exploring the West End's cultural landmarks from streets Her Majesty herself has trodden, we are all set up for visitors to join the birthday celebrations throughout the remainder of 2016."  

The guide presents 90 ways that people can join in on the celebration of the Queen’s birthday, from afternoon tea to ballroom dancing. Here are a few of the activities you can partake in.

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Food & Drink

Stop in at Bentley’s Oyster Bar, just one of a number of dining options that visitors can take advantage of in the West End to celebrate the Queen’s milestone year. Chef Richard Corrigan cooked for Queen Elizabeth on her 80th birthday. Order like royalty and choose the in-house smoked salmon with fresh-baked Irish soda bread. In celebration, the eatery is serving smoked salmon with a glass of Grand Cru Champagne.


For some retail therapy, the West End is ideal. Dozens of retailers are hosting special events and releasing limited-edition products to celebrate Her Majesty’s 90th birthday this summer.

A prime example can be found at Fortnum & Mason. The royal grocer of more than 150 years is going all in for Her Majesty’s 90th. There are window displays, special afternoon teas and an array of regal products, including fine bone china crockery, commemorative tea towels and special loose tea blends.


Put your royal hat on at Laura Apsit Livens. According to the guide, there’s no greater advocate for British millinery than Her Majesty. And just in time for garden party season, pop into the couture milliner’s boutique, which supplies both celebrities and the nobility.


Pamper yourself like a princess at Groom Beauty Townhouse. The urban spa is participating in the #QueenofSCP Instagram and Twitter competition and is offering a special half-hour pampering session with two therapists (your choice of double massage or mini mani/pedi) to the winner. There is also a 20 percent discount on all massage treatments. Keep calm and carry on.

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It wouldn’t be right to visit and not take advantage of the myriad cultural offerings the West End has to offer. From cutting-edge exhibitions at the Royal Academy of Arts to homegrown cinema at the British Academy of Film and Television Arts, there are many ways to tap into the wealth of activities in the city.

The fifth annual open-air cultural festival at Grosvenor Square will kick off on June 27 and features table tennis, cocktail-making, cake decorating and ukulele lessons, as well as a small library and yoga/meditation space. To mark Her Majesty’s 90th birthday, Grosvenor is celebrating the Octavia Foundation with a royal themed tea on July 14 – Pimms will also stop by with some summer-themed drinks.

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