Ireland is going all in on whiskey tourism, says a report in Irish Central.
"The Irish Whiskey Association, along with the Irish tourism industry and ministry, plan for Ireland to become the world leader in Whiskey Tourism by 2030. The Association, along with Michael Creed, Ireland's Minister for Agriculture, Food and the Marine, has launched the Irish Whiskey Tourism Strategy," reports the news outlet.
The strategy includes a number of innovations, including an all-island whiskey trail that is similar to the bourbon trail in Kentucky.
"The strategy sets out four recommendations including encouraging growth in the number of Irish whiskey distilleries and visitor centers, developing an all-island whiskey tourism product, creating an Irish whiskey trail and tourism infrastructure around distilleries and fostering an embassy network of hotels, restaurants and pubs," writes Irish Central.
The group also wants to make it easy for visitors to enjoy whiskey in the country.
"A hospitality embassy network connected to the Irish whiskey trail will make it easier for visitors to undertake specialist whiskey tours, while extending the benefits of whiskey tourism to local businesses and cultural hubs around each distillery," reports Irish Central.
The whiskey industry is growing in Ireland, and bringing in tourism is a welcome idea.
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"This strategy sets the conditions for the next step in growth for the industry. In 2013 there were just 4 distilleries in Ireland, today there are 16 in production and 13 in planning in 18 counties across Ireland. With national and local government support, Irish whiskey tourism has the potential to grow from 653,277 visitors every year up to 1.9 million visitors by 2025, spending an estimated €1.3 billion every year," head of the Irish Whiskey Association, Miriam Mooney, tells Irish Central.
For more on how whiskey tourism is developing in Ireland, read on here.
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