Israel Courts More Chinese Tourism
PHOTO: Dome of the Rock. (Photo by David Cogswell)
Chinese tourists, who spend more money than most other visitors to Israel, are being prioritized in the country’s marketing strategy. This week, Israeli’s minister of tourism announced two moves that Israel will take to increase Chinese tourism to the country, including streamlined visa services, reports the Algemeiner.
“The approval of the 10-year multiple entry visa and the cancellation of fees for Chinese tourist groups are important steps that join other marketing steps to break into the Chinese market,” said Tourism Minister Yariv Levin in a press release.
Both Israel’s finance minister and interior minister played integral roles in facilitating this process.
“China is a most important country . . . It is very important that as many tourists as possible visit Israel from China. These are procedures that will greatly assist both Israeli and Chinese tourism and will significantly contribute to bi-lateral relations and the economy of both countries,” said Aryeh Deri, the interior minister.
In addition, according to the Algemeiner, Israeli tourists will no longer have to wait more than three days to obtain a visa, and Chinese tourist groups may add names of participants up to one day prior to departure for Israel.
For more on how Israel is courting Chinese tourists, click here.
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