Last updated: 07:00 PM ET, Mon March 30 2015

Ixtapa-Zihuatanejo’s Tourism Picture Continues to Brighten

Destination & Tourism | Claudette Covey | March 30, 2015

Ixtapa-Zihuatanejo’s Tourism Picture Continues to Brighten

Photo courtesy of Thinkstock

Following on the heels of a record 2014, Ixtapa-Zihuatanejo continues to blossom, with the destination wrapping up a strong winter season, said Pedro Castelan Reyna, executive director of the Ixtapa-Zihuatanejo Convention & Visitors Bureau. “We expect that business is just going to increase more and more,” he said during an interview at Tianguis Turistico in Acapulco.

Castelan attributed the recent boost in tourism numbers to the destination’s ongoing promotional efforts along with increases in air connectivity. “This year we have 10 airlines serving the destination, including a new Delta flight from Los Angeles,” he said, as well as new Sunwing service from Winnipeg, Kelowna and Regina-Saskatoon.

As business continues to thrive, several hotels have undergone significant renovations, including Las Brisas Ixtapa, the Presidente Hotel Ixtapa, Sunscape Dorado and Pacifico Ixtapa, said Zandra Almada, president of the Zihuatanjeo-Ixtapa Hotel Association.

In Zihuatanejo, Villa Mexicana, which Almada manages, has undergone extensive renovations to its 64 rooms and public areas.

The destination’s two world-class golf courses were also recently renovated, said Castelan.

In addition to golf, Ixtapa-Zihuatanjeo offers travelers a healthy array of other outdoor activities, including fishing, an abundance of watersports and a scenic cycling route, said Castelan, adding that the destination is also gaining some renown for its culinary offerings.

Tourism officials, who are currently targeting couples, families, singles and wedding groups, have also begun to set their sights on wooing increasing numbers of younger travelers to the destination. An attraction for the Millennial crowd, Castelan said, is Loot, a new design and concept space selling unique merchandise, and houses an art gallery and café/bar. A restaurant is scheduled to debut in the space in the coming months.

In Castelan’s view, Ixtapa- Zihuatanejo is ideally suited for travelers attracted to smaller, more intimate destinations. “Ixtapa is a modern resort town while Zihuatanjeo is reminiscent of a typical Mexican village,” he said. “That’s why we say that that the destination offers double the pleasure.”

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