Last updated: 04:20 PM ET, Tue July 12 2016

Legal Weed Is Boosting Colorado Tourism

Destination & Tourism | Janeen Christoff | July 12, 2016

Legal Weed Is Boosting Colorado Tourism

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There’s concrete proof now that legal weed is boosting Colorado tourism. 

Curbed reports that, according to a study commissioned by the Colorado Tourism Office in 2015, legal weed influenced nearly49 percent of visitors. 

"The study’s questions may have been misleading; the poll never asked whether the influence was positive or negative. But in towns from Denver to Telluride, dispensaries are ubiquitous and easy to access; in other towns like Vail and Breckenridge, however, you have to go outside city boundaries to buy weed. Whichever town people visit, legal weed is both a curiosity and a novelty," notes the article. 

Despite the nature of the research, marijuana tourism is definitely on the rise with a number of weed-focused lodging options, pot tours and other marijuana-inspired activities. 

As the New York Times recently called it, the state’s "green rush" is like visiting Napa Valley with weed instead of wine. And the chief executive of Pioneer Industries (parent of My 420), Danny Schaefer, told the Times in April 2016 that business was already up 35 percent in 2016. Many tourists head to Colorado to participate freely in a pastime they have to hide back home, reports Curbed.

While weed is definitely boosting tourism in the state, there are definitely some very specific rules that need to be followed. It’s not a total free for all of pot consumption. For more, visit Curbed

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