Last updated: 02:30 PM ET, Tue July 19 2016

London Mayor Beats Back Discrimination With London Is Open Campaign

Destination & Tourism | Gabe Zaldivar | July 19, 2016

London Mayor Beats Back Discrimination With London Is Open Campaign

Image via YouTube

Contrary to what you may have heard, London has not closed up shop. It remains open to anyone who wants to experience a truly wonderful global destination.

That is essentially what London mayor Sadiq Khan would like to convey in the latest social media push for the capital that utilizes the hashtag #LondonIsOpen.

It’s a clever way to emphasize that economic and political tumult haven’t wavered what is still a vibrant and bustling city that commands a remarkable level of business across myriad industries on a daily basis.

The most important aspect of the campaign is to highlight a diverse city that teems with so many wonderful cultures, which serves to enrich an already great destination.

The London Evening Standard reports the initiative is meant to quell any fears of a mass economic exodus following the stunning outcome from the Brexit vote and to trumpet that call to beat back any discrimination that might lurk from what remains a tumultuous moment for the country.

READ MORE: As Brexit Dust Settles, Travel Measures Impact

The mayor’s office championed the motto in a couple of videos.

As you would expect, many people and business entities have taken up the charge to illustrate that London is very much as strong and, perhaps most importantly, as welcoming as it has ever been.









The London Evening Standard quotes Khan who offers, “London is the best city in the world. It is creative, international, entrepreneurial and full of opportunities.”

Khan continues with the impetus and importance of the social media campaign: “I’m incredibly proud to be Mayor of a city that’s so comfortable with its diversity and so optimistic about its future. We don’t simply tolerate each others’ differences, we celebrate them. Many people from all over the globe live and work here, contributing to every aspect of life in our city. We now need to make sure that people across London, and the globe, hear that #LondonIsOpen. I urge everybody to get involved with this simple but powerful campaign to send a positive message to the world.”

Brexit may have split the country on a very divisive issue, but millions around the nation and within its capital remain vigilant in their resolve to provide a city that breeds acceptance to anyone who wants to enjoy its comforts.  

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