Long Live the Irish Pub
PHOTO: Temple Bar, Dublin (courtesy Thinkstock)
Research suggests that ‘listening to Irish music in the pub’ is one of the top experiences visitors enjoyed when they visit the country, according to a report in the Irish Mirror, which details the country’s focus on its pub culture to continue to draw tourists to Ireland post-Brexit.
The article notes that, because the U.K. is now a much cheaper destination for visitors due to falling currency rates, Ireland must lean on what people love most about the country to continue to attract visitors at its current rate.
One of the most essential components is the Irish pub experience and the government is being urged to cut alcohol taxes to make that experience more enticing.
“Almost a third of visitors say the Irish pub is one of the main distinguishing features of Ireland and breweries continue to draw huge numbers here,” says Blanaid Murphy in the Irish Mirror.
“The tourism industry is expected to be a major source of economic development and employment growth over the coming years, although Brexit will make it much harder to realise the growth potential,” ECU Economist Tony Foley told the Irish Mirror. “To achieve this desirable and demanding growth the tourism industry will need widespread support, including the ongoing substantial direct and indirect support provided by the drinks industry.”
How will Ireland’s drinks industry transform to keep tourist arrivals growing? Find out here.
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