Los Cabos to Highlight its Adventure Travel and Sustainable Tourism Offerings
Going forward, Los Cabos will place a heavier emphasis on its adventure travel and sustainable tourism offerings, said Luis Palacios Larrañaga, who was named commercial director-chief commercial officer of the Los Cabos Tourism Board in March.
“We are part of what it is considered the Aquarium of the World by the famous marine biologist Jacques Cousteau, which gives us a great advantage in developing programs for travelers interested in the environment and more adventurous types of travel,” said Palacios, who, in his former position as the executive director of the Baja California Sur State Tourism Board oversaw the promotion of such UNESCO World areas as gray whale sanctuaries and cave painting sites.
For starters, he said the tourism board plans to develop programs and strategic alliances with Adventure Travel Trade Association and other such entities to help bolster awareness of Los Cabos’ sustainable adventure tourism assets.
The tourism board will also begin to play a role in advocating the preservation of San Lucas Bay, which is a UNESCO heritage site. “Not a lot of people know the bay is a UNESCO site,” Palacios said. “We plan to coordinate with the current committees that are working on protecting the bay.”
In other developments, Palacios said he will continue to pursue one of his primary mandates, which is to significantly increase airlift to the destination. One current area of focus is the U.S. East. “We are sure that the new Delta service from JFK will increase from one weekly frequency to more frequencies per week as the demand increases,” he said, adding that the tourism board is working with its airline partners for opportunities to increase frequencies in such cities as Washington, D.C. and Baltimore, among others.
Palacios’ quest to boost air service extends to South America and Europe as well. “We are working with Latin American airlines to open direct routes that can close the gap between booming South American markets such as Brazil and Colombia that have experienced very solid growth into Los Cabos,” he said. “We’re also in communication with European airlines to look at non-stop flights and other alternatives from countries like England, which have shown a solid increase in demand.”
Last but not least, Palacios said the tourism board is evaluating ways in which to help travel agents better sell the destination. “Travel agents are very important to Los Cabos,” he said. “We had a Cabo Agent Specialist program in the past and we are analyzing our plans for 2015 and 2016 to hopefully bring a training program back.”
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