France is pledging more support to its ailing tourism sector reports Reuters, increasing its investment into a campaign to promote the country abroad.
Tourism "represents between 7-8 percent of France's gross domestic product and employs about 2 million people," reports Dominique Vidalon. Officials have requested a rescue plan for the tourism sector, saying that the French capital alone lost approximately 750 million euros since the attacks.
"Our message is that we are mobilized and that we do not resign ourselves. We will have an ambitious tourism promotion campaign," Foreign Minister Jean-Marc Ayrault told a news conference.
Previously, the government had promised 1.5 million euros to assist the sector, but according to Reuters, that number will increase.
"Ayrault announced the government's contribution would be brought to 10 million euros after he met key tourism players, ranging from AccorHotels to department stores Galeries Lafayette and Printemps and local government officials," writes Vidalon.
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Despite its difficulties and falling room occupancy rates, France is still one of the most visited countries in the world and tourism officials are still holding to their goal of hosting 100 million visitors by the year 2020.
For more information, on France's tourism sector, go here.
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