Like most popular destinations across the U.S., New Orleans boasts a variety of attractions and has something to offer any taste, even in the summer.
With that in mind, the city's tourism officials are continuing the "Follow Your NOLA" campaign and encouraging visitors to discover the city in their own special way. The annual spring and summer marketing campaign was first introduced in 2013, and is accompanied by three separate 30-second ads in 2015.
The spots will air in nearly three dozen markets nationwide, including Austin, Boston, Chicago and San Francisco.
Each ad, which you can view in its entirety below, features the same narration but introduces new characters and activities that appeal to different interests.
One of the ads follows a "Night Owl" who visits a bar, jams out to live music and winds up dancing in the streets before the night is over.
The "Highlife" ad features a woman who appears to be passionate about food and follows her as she indulges in some of the local cuisine and attends a peformance dance routine.
The third and final spot follows a young boy and his family as they board a trolley, check out alligators up close at the zoo and stumble into a street parade.
The Follow Your NOLA campaign drew 611 million views in 2013 and the goal was to achieve 750 million impressions last year, according to Mark Waller of NOLA.com.
This summer's creative ads are likely to build on that buzz if not inspire a few travelers to explore the Big Easy for the first time.
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