PHOTO: Niagara Falls is getting ready for a transformation. (photo courtesy of Thinkstock)
Niagara Falls is reinventing its American side just in time for the summer season.
“U.S. tourism officials, ever in competition with their counterparts on the heavily developed Canadian side of the binational attraction, say their new focus embraces the American side’s less commercial feel in a way they hope will attract more visitors for longer stays,” says a report in the Denver Post.
The new effort is designed to give visitors more of what they want.
“What people are wanting to have on a getaway or a vacation is a time of experience and not just to come and witness or see and hear, but actually experience and touch and feel and do,” John Percy, president and chief executive of Niagara Tourism & Convention Corp., which has been renamed Destination Niagara USA, told the Denver Post.
In order to spearhead this effort, tourism officials put special focus on visitors needs and desires.
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The refocusing, coming just in time for the busy season, followed interviews, focus groups and visitor surveys that found that those who visit and live in the region most value its scenic, historical and natural attributes and are drawn to outdoor adventure, officials told the Denver post.
For more information on these new efforts, read on here.