Oslo, Norway Goes 3-D To Welcome You To Town
Photo courtesy of Innovation Norway
Lately, Iceland has been doing a lot of public relations to help drive tourism their way including a human search engine campaign and a new whale-friendly app. Not to be left out in the cold of the Scandinavian winter, Norway wants you to feel welcome to visit them, too.
Innovation Norway and Avinor have developed an art installation with a 3-D animation movie at the Oslo Gardermoen Airport. The installation launched on June 18 and will give travelers an “audiovisual and emotional impression of what Norway has to offer within culture, nature and trade.”
“We create valuable connections. We connect Norway together with the rest of the world, this is something we wanted this project to reflect,” says Avinor’s Dag Falk-Petersen.
Innovation Norway has developed both a modern and different welcome to Norway and they expect the installation will be seen by an estimated million people per month.
“We hope visitors will be impressed by and like the new presentation of Norway. We hope this will create curiosity about what we have to offer and at the same time give a modern and different impression of our country,” says Anita Krohn Traaseth, the CEO of Innovation Norway.
This installation is part of the country’s new project, "Gateway to Norway," and will be launched at all of the bigger airports in Norway by the fall. The movie will change throughout the year to reflect the seasonal changes and different regions of the country.
View the movie here.
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