Last updated: 12:02 PM ET, Wed April 22 2015

Oxygen Abundant South Dakota Takes a Shot at Mars in Latest Ad

Destination & Tourism | Patrick Clarke | April 22, 2015

Oxygen Abundant South Dakota Takes a Shot at Mars in Latest Ad

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South Dakota, best known outside of its borders for Mount Rushmore, may not be a popular destination, but at least it can take a joke. 

The Mount Rushmore State recently showcased its sense of humor with a unique ad that briefly explains why visiting South Dakota is better than living on Mars.

The silly 30-second spot describes South Dakota as "progressive, productive, and abundant in oxygen," and goes on to ask "why die on Mars when you can live in South Dakota?" 

"We think Mars has what South Dakota wants — thousands of people lining up to live there," said Pat Costello, commissioner of the Governor's Office of Economic Development via CNN Money. "So we decided to have a little fun with it."

Here's the ad courtesy of the South Dakota Governor's Office of Economic Development: 

Clearly, the ad isn't meant to be taken seriously, with the ultimate goal being to generate buzz that draws people in and eventually leads them to learn more useful information about the state. 

Although most travelers would be content to continue flying over South Dakota en route to the East or West Coasts, the Midwestern state does present some key advantages, including one of the nation's lowest unemployment rates at 3.5 percent. And if it's peace and quiet you're after, look no further.

With a population estimate of nearly 853,200, South Dakota ranks 46th among the 50 U.S. states, barely beating out the District of Columbia. However, the relative lack of people doesn't mean South Dakota isn't worth visiting.

The state's two biggest cities, Sioux Falls and Rapid City boast plenty of tourist attractions that one would find in other cities across America, and the state is also home to several renowned national parks and monuments, none more famous than Mount Rushmore.

But if South Dakota still doesn't pique your interest, remember, it's much closer and more habitable than Mars. 

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