PATA: Asia Pacific To Welcome 670 Million by 2019
PHOTO: PATA’s CEO Mario Hardy stands behind his organization’s five year arrival projections. (Courtesy of PATA)
When PATA gathers in Leshan, China for the Pacific Asia Travel Association annual summit, it will have plenty of statistical information for the summit’s theme of managing growth thanks to its latest projections on international visitor arrivals to Asia Pacific destinations over the next five years through 2019. PATA is estimating that the rate of growth over that period will average between 5 and 6 percent per year to generate an aggregate inbound count of more than 670 million by the end of 2019. According to PATA CEO Mario Hardy, that means, “more than 158 million additional international visitor arrivals.”
Within the region Asia will grow even faster at between 6 and 7 percent and receive in excess of half a billion foreign visitors by the end of the forecast period. The report also says that Asia will continue to be a major generator of demand both within Asia and beyond. European source markets will also remain valuable to the Asia Pacific region and are expected to generate close to 50 million arrivals into the region annually by 2019.
“With past forecasts coming to within 2 percent of actual performance at the Asia Pacific level, we believe that they (the reports) provide a valid and accurate tool for today’s marketers, planners and strategists as they face the volatile challenges in today’s global tourism marketplace, ” said Hardy.
The PATA Asia Pacific Visitor Forecasts 2015-2019 are a joint production of the Tourism Forecasting Unit within the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) and PATA.
PATA’s Annual Summit will be hosted by the Leshan Municipal People’s Government. The conference will explore the challenge between increasing tourism growth and the appropriate management of heritage and cultural sites and attractions.
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