PATA Mart Coming to Bangalore
PHOTO: PATA CEO Mario Hardy is excited about the coming PATA Mart in Bangalore.
Bangalore, the capital of the Indian state of Karnataka, will host the 38th Annual PATA Mart this Sept. 6 to 8. Most famous with Americans as India’s answer to Silicon Valley, Bangalore and Karnataka have a rich history that’s nearly 5,000 years old. “The State (Karnataka) has so much to offer be it heritage, wild life, beaches, hill stations and temples,” said R. V. Deshpande, the minister for Higher Education and Tourism.”
The Travel Mart is PATA’s signature trade show with a long history of fostering networking between tourism organizations. The Mart usually attracts more than 1,000 delegates from some 60 countries and facilitates more than 10,000 pre-matched appointments. “We are excited for PATA Travel Mart to be returning to India, having successfully held Marts in Hyderabad in 2008 and New Delhi in 2011,” said PATA CEO, Mario Hardy. “This year’s event will showcase both the rich cultural heritage and high-tech features of the city of Bangalore.”
Besides the Mart, PTM 2015 will also include the Tourism Investment Forum, the Travel Technology Conference in partnership with Phocuswright, and PTM Talks. Furthermore, in addition to the Responsible Travel Pavilion introduced at PTM in Cambodia last year, this year’s Mart will feature a Technology Pavilion providing a business platform for travel technology professionals to feature their products and services.
According to the Hindu Times the technology aspect of the show will be a major component to this year’s Mart. “The Karnataka Tourism Department,” said the newspaper, “has roped in the State’s Information Technology Department to assist it in showcasing travel technology – a new addition along with a Tourism Investment Forum – at the international event.”
Perhaps the most popular way to explore Karnataka is on the Golden Chariot, a luxury train that calls at Bangalore, Mysore, Hampi and the Dandeli Wildlife Sanctuary. The palaces of Mysore, the temples of Hassan, the Jain pilgrimage site of Shravanbelagola, the ruins at Hampi and the monuments of Pattadakal are World Heritage Sites and such wildlife sanctuaries as Dandeli feature elephants, tigers, leopards and more. The state’s geographic diversity is embodied in distinct regions such as coastal Karavali, the Western Ghat Mountains and the plains of the Deccan plateau.
Thanks partially to its strong IT business; Bangalore has a great inventory of international hotels with names such as Ritz Carlton and Sheraton as well as Movenpick and Doubletree by Hilton. There are also fine properties from Indian chains. The 117-room Taj West End in Bangalore was originally built in 1887 long before there even was “high tech.” The idea then was to accommodate the traffic of British officers that resulted from the opening of the Suez Canal. The hotel sits on 20 acres in the city center and adjoins the 1878 Bengaluru Golf Club across from the 1920 Bangalore Turf Club.
The 240-room ITC Windsor also takes its inspiration from the Bengaluru Golf Course, the second oldest in India and a real legacy of the British. The hotel’s architecture channels the club culture of British Colonialism. And 88-room Oberoi is also located in Bangalore.
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