Last updated: 01:00 PM ET, Mon April 06 2015

Report: Louisiana Sets New Tourism Industry Records in 2014

Destination & Tourism | Donald Wood | April 06, 2015

Report: Louisiana Sets New Tourism Industry Records in 2014

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Louisiana is one of the top destinations on many tourists’ agendas when exploring the United States, and the influx of visitors to the state over the last few years has helped it set several records in 2014.

According to, Lieutenant Governor and overseer of the Louisiana Office of Tourism, Jay Dardenne, released the state’s record-breaking numbers from last year. He claims the state attracted 28.7 million visitors in 2014, a five-percent increase from 2013.

Since Dardenne took office in 2010, the state government claims the travel industry has grown each year and set all-time records annually since 2012. Dardenne and his office credits the "Louisiana: Pick Your Passion" ad campaign, the people of the state and the unique destinations in Louisiana with much of the success.

Dardenne released a comment, via The Advocate, about what made the state so successful and how jobs in the state have been directly influenced by travelers:

“Tourism had yet another great year thanks to creative marketing, dedicated industry leaders throughout the state and an incredible product — the many passions Louisiana offers. Tourism and hospitality was Louisiana’s fastest-growing job sector in 2014, with 223,000 Louisianans employed in the industry.”

In terms of revenue generated by the tourism industry, those who visited the state spent an astounding $11.2 billion in Louisiana last year, with $836 million in state tax revenue generated, according to statistics from the University of New Orleans. claims that the complete forecast report will be released later in April.

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